Online Course - Google My Business + Google Maps
Are you ready to grow your business by reaching more customers and increasing your sales?
Get ready to learn how to use the most important online search engine in the world and position your business in front of more users. Imagine how much you can grow if your product / service is one of the first results that appear when a customer searches for something like what you offer! The best part is that this is something you can achieve organically, without paying for advertising.
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Module 1
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Lesson 1: Introduction to Google My Business and Google Maps
In this lesson you will learn about the benefits you can enjoy in your business if you learn how to use these valuable Google tools.
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Lesson 2: Google Top 3
Did you know that Google assigns particular free spaces to businesses that are relevant? That's right! Find out what Google Top 3 is and why it's something you should aspire to.
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Module 2
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Lesson 1: How to access Google Keyword Planner
In this lesson, I'll walk you through the steps to set up a Google Ads account. You will learn how to select the right account, enter your business information and explore tools like the Keyword Planner to discover new keywords relevant to your business.
Get ready to dive into the world of online advertising and maximize the potential of your business on Google.
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Lesson 2: How to use Google Keyword Planner
In this lesson, we will learn how to use Google Keyword Planner to discover the most relevant keywords for your business. From the first step of searching for "Google Keyword Planner" to exploring new keywords, I will walk you through the process step by step.
Discover how to adjust placement and understand competition levels to select the most effective keywords. Plus, I'll share one last tip to maximize your results.
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Lesson 3: Choosing the best category for your business.
In this session, we will dive into the fascinating world of Google My Business categories. You will learn how to select your main and related categories effectively to optimize your local search rankings.
In addition, I will share valuable tips to increase your ranking on Google and stand out from the competition. From regularly testing your categories to checking the main categories of your competitors.
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Lesson 4: A high-level description
In this session, we will dive into creating a high quality description for your Google My Business profile. You will learn how to integrate all the essential elements to capture the attention of your customers and increase sales.
We will use a special formula designed to simplify this process, along with artificial intelligence tools like CHAT GPT. From highlighting your core services to highlighting what makes you unique, I will guide you every step of the way.
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Lesson 5: Create your Google My Business Account
In this session, we will guide you step by step to set up your account and put into practice everything we have learned so far.
Remember that after completing this lesson, Google may send you a verification code by mail. Once you receive this code, enter it into Google My Business to verify your business.
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Module 3
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Lesson 1: Create a winning GMB profile - Part 1
In this lesson, I will teach you how to stand out on Google My Business and Maps. We will set up your profile from scratch, choosing precise categories and detailing your services. Each step will bring us closer to online success. Fill out each section carefully to maximize your visibility and attract more customers.
Let's go forward together on this exciting journey to grow your business in the digital age!
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Lesson 2: Create a winning GMB profile - Part 2
In this lesson, we will complete the final details of your Google My Business and Google Maps profile. We will recap everything we have learned:
Keyword recognition.
Main and secondary categories.
Creation of a high-level description.
Aggregation of services and detailed descriptions.
Now, we will focus on the last settings to optimize your profile.
Remember that every detail counts to stand out online and attract more customers. Let's keep moving forward together towards success!
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Module 4
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Lesson 1: Creating a post on Google My Business
In this lesson, you will learn how to create posts on Google My Business and Maps. Unlike social networks, here you can promote without discomfort, since Google searchers have purchase intent. You will learn how to add weekly updates, such as promotions and events, thus maximizing your visibility and attractiveness to customers.
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Lesson 2: Get reviews for your business
We will explore the power of reviews on Google. The comments of other users are crucial in the decision making process of consumers. We will learn how to take advantage of this valuable tool to improve the reputation of our business. We will see how to guide customers to leave reviews, both on Google My Business and other relevant sites. In addition, I will share strategies to effectively solicit reviews and maximize their impact on the popularity and authority of your business.
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Lesson 3: Local Positioning in Google My Searches
We will dive into three key strategies to optimize your Google My Business presence. From refining your profile to performance analysis, you'll learn how to get the most out of this powerful tool. We'll discover how to strategically answer questions to positively influence your customers' buying decisions. In addition, we will explore techniques to share your profile and increase your online visibility.
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Module 5
Meet your instructor
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Meet your instructor ✳
Jorge Morales
Jorge Morales is an Economist and Marketer graduated from San Diego State University (SDSU) in California. He is a Google Certified Data Analyst and is a Behavioral Economics major at Harvard Business School - Behavioral Economics Program.
Since his beginnings in the professional world, he has been involved in national and international commercial projects in diverse areas ranging from tourism, hospitality and sales to non-profit projects. All this experience in the world of marketing and communication has allowed him to travel through cities in Mexico and the United States as a lecturer, teaching companies and marketing teams to design and implement a creative marketing plan, easy to understand and that gives results.
He currently manages HUBM2 | Media and Marketing from its headquarters in San Diego, California.
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